Roofing crew working on a Virginia home
AI-Powered Home Service Marketing
< 2 min AI response No long-term lock-in ★ 5.0 · 23 Google Reviews

Stop losing jobs to competitors who answer first.

78% of buyers choose the first company to respond. Our AI responds to every lead in under 2 minutes, 24/7. Not clicks. Not impressions. Booked jobs.

+$2.2M
Client annual revenue growth: roofing client, 18 months
< 2 min
AI lead response, every hour of every day
G 5.0 from 23 Google reviews
BBB A+ Rated
Founded in Waynesboro, VA
Serving contractors across the East Coast & nationwide
Roofing & HVAC Marketing Agency

We build complete revenue systems for roofers, HVAC companies, and home service contractors.

🏠 Roofing
❄️ HVAC
🔧 Plumbing
Electrical
🌿 Landscaping
🏗️ General
Client revenue growth
+$2.2M
Roofing client, 18 months
Client revenue growth
+$350K
HVAC client, 10 months
More phone calls
+186%
Regal Garage Doors
Lower cost per lead
−76%
Regal Garage Doors
AI response time
2 min
24/7 lead follow-up
The real problem
You're not losing to better contractors. You're losing to faster ones.

The contractor who wins the job is rarely the best one. It's the one who answered first. Studies show 78% of buyers choose the first company to respond, and leads are 21x more likely to convert when contacted within 5 minutes. Most contractors are still calling back leads the next morning. Or worse, never.

  • ×Leads going cold while you're on the job site
  • ×Ad spend with no way to track actual ROI
  • ×Invisible on Google Maps when customers search
  • ×Competitors ranking above you on every search
  • ×No follow-up system, so leads fall through the cracks
On Deck AI · live
SM
Sarah · 11:47 PM
"Roof leak above the kitchen. Can someone come tomorrow?"
AI
On Deck AI · 11:47 PM · 38s later
"Hi Sarah, sorry to hear about the leak. I just booked you for 8:30 AM. Tap to confirm. We'll bring a tarp tonight if you need it."
SM
Sarah · 11:48 PM
"Confirmed. Thank you!!"
Response time 38s
Your competitors are using AI. Are you?
The solution

The On Deck Revenue Recovery System.

We don't sell you individual services. We build a complete, AI-powered revenue machine that generates demand, captures every lead, and recovers the revenue most contractors leak, tracked from first click to closed job.

See the full system →
01
Speed to lead

AI Speed-to-Lead Engine

Our AI responds to every new lead within 2 minutes by text, email, and call, 24/7. You never lose a lead to a slow response again.

02
SEO · AEO · GEO

Dominate local search

Top of Google Maps, organic results, and AI search engines like ChatGPT and Perplexity. When they search, you show up first.

03
Paid advertising

Precision paid ads

Google and Meta ads built specifically for home service contractors. Every dollar tracked. Every lead attributed.

04
Web design · CRO

Conversion-optimized site

Your website rebuilt as a lead generation machine, not a digital brochure. Built for speed, mobile, and AI search schema.

05
Reputation

Reputation domination

Automated review generation, response management, and reputation monitoring. More 5-star reviews mean more clicks and more jobs.

06
Reporting

Transparent ROI reporting

Monthly reports that show exactly what we did, what it cost, and what it earned. No vanity metrics, just revenue data.

07
Follow-up · Rehash

Unsold estimate rehash engine

Every quote that doesn't close same-day enters an automated 90-day follow-up sequence. This is usually the single biggest pile of dormant revenue in your business.

08
Call intelligence

AI call scoring & booking scorecards

Every inbound call is recorded, scored, and reported. You see your real answer rate and booking rate by week, and exactly where calls are being lost.

09
IGNIXN · Exclusive

Websites that rebuild nightly

IGNIXN, our proprietary platform, rebuilds your website every night from your Google Business Profile. Fresh, job-specific local content daily, which AI search engines reward. No other agency has it.

1Lead comes in

From ads, search, or your Google Business Profile.

2AI responds in under 2 minutes

Text, email, or call. 24/7, even at 2am.

3Job booked & tracked

Straight onto your calendar. And if the estimate doesn't close, the 90-day rehash engine keeps working it.

4Reported in dollars

You see exactly what every lead cost and closed for.

Home service contractor reviewing plans on a job site
Live now
14 leads handled today
Why AI changes everything

Your marketing works while you sleep.

Traditional agencies set up campaigns and wait. We build AI-powered systems that actively capture and convert leads around the clock, so when a homeowner searches for a roofer at 11 PM, your business responds instantly.

21x
higher conversion when leads are contacted within 5 minutes
78%
of buyers choose the first company to respond to their inquiry
40%
of leads are lost because no one follows up within the first hour
Client results

Real contractors. Real revenue.

See all case studies →
Roofing · Virginia 18 months
Shenandoah Valley roofing client
$3.8M → $6M+
Annual revenue in 18 months

Local SEO, paid ads, and AI follow-up working as one system. Organic traffic up 312% and click-to-calls up 430% over the same period.

Garage doors +186% calls
Regal Garage Doors
−76%
Cost per lead

Phone calls up 186% while cost per lead dropped 76%, driven by Map Pack rankings and review velocity.

Across client accounts Aggregate
Roofing ad accounts
$38/lead
Average cost per roofing lead

6.2x average return on ad spend across managed client accounts. Every dollar tracked to booked revenue.

Testimonials

What partners say about working with Chris & Sean.

Hear from contractors who've built predictable, scalable revenue with the On Deck system.

Get Started

"We've had the pleasure of working with Chris & Sean at On Deck Marketing. These guys are amazing: responsive, helpful, and truly sincere. Since partnering with them, we've seen a significant increase in leads and social media engagement. Their main goal is to help us succeed."

Lucas L.
Baber Enterprises Roofing · Staunton, VA
via Google Reviews
Completed contractor project
★ ★ ★ ★ ★
5.0 Google Rating
Investment

What does it cost to dominate your market?

A full-stack roofing & HVAC marketing team, for less than half the cost of hiring one.

In-house manager $90K+ /yr: salary, benefits, tools
Multiple freelancers $60K+ /yr: SEO + ads + web + social
On Deck full system < ½ the cost of an in-house team. Final pricing after your Lead Leak Audit
For $750K–$1.5M businesses

Track

  • AI Speed-to-Lead engine: under 2 minutes, 24/7
  • Google Ads & LSA management
  • Local SEO & Map Pack
  • Call tracking on every lead source
  • Live revenue dashboard & monthly revenue report
Start with the audit
For $5M+ businesses

Dominate

  • Everything in Recover
  • Market exclusivity: one contractor per trade, per market
  • Streaming TV awareness & storm-response campaigns
  • Fractional revenue leadership & pipeline reviews
  • Quarterly in-person business reviews
  • Priority support SLA
Start with the audit

Every engagement is priced after your Lead Leak Audit and scoped to your market. All partnerships run 12 months, because a full revenue strategy takes four seasons to build. But you can exit any time with 30 days notice. No hidden fees, no auto-renew traps.

Our promise

The 90-Day Produce-or-Free Guarantee

If qualified leads aren't measurably up in your first 90 days, we keep working at no charge until they are. We work in 12-month partnerships, because that's what it takes to build a full revenue strategy. But you can exit any time with 30 days notice, because we'd rather earn every month than lock you in.

AI response under 2 minutes, 24/7
Every dollar tracked to booked revenue
12-month partnership · exit any time with 30 days notice
Lead Leak Calculator

How much revenue are you losing every month?

40% of leads are lost because no one follows up in time. Move the sliders to see your true cost of inaction.

$1,000$50,000
5200
5%80%
Revenue lost / month
$14,400
Leads going cold
6
Our AI system recovers an average of 40% of lost leads. At your numbers, that's $5,760/month in recoverable revenue.
That's an estimate. The Lead Leak Audit pulls your real number from 90 days of your own call logs and unsold estimates. And if we don't find at least 3x the audit fee in recoverable revenue, the audit is free.
Book My Lead Leak Audit
Honest transparency

Who this is NOT for.

We are selective about who we partner with. This is not for everyone.

×Contractors looking for a $500/month magic bullet
×Businesses that can't handle 20+ new leads per month
×Owners who want to micromanage every ad and email
×Companies not willing to invest in their own growth
×Businesses outside the home service industry
×Anyone who wants results without a real partnership

If you're still reading, you're probably a fit. We work with serious contractors ready to invest in predictable growth.

Apply to work with us
Common questions

Everything you need to know.

What does On Deck Marketing actually do differently from other agencies?+
We don't sell individual services. We build a complete, AI-powered revenue system, and we run the follow-up machine behind it. AI speed-to-lead response in under 2 minutes, unsold-estimate rehash campaigns, call scoring with booking scorecards, and a live dashboard that ties every lead to booked revenue. You stop paying for activity and start measuring booked jobs.
How much does it cost to work with On Deck Marketing?+
Every engagement is priced after the Lead Leak Audit, a paid diagnostic that analyzes 90 days of your call logs, lead follow-up, and unsold estimates to show exactly how much revenue you're leaking. Programs are then scoped to your market and revenue goal, and always cost less than hiring an in-house marketing team. The audit fee is credited in full toward your first month.
How quickly can I expect to see results?+
AI Speed-to-Lead pays off in week one. Paid ads typically start producing booked jobs within 30 days. Local SEO and Map Pack rankings compound over 90–180 days.
Do you work with contractors outside of Virginia?+
Yes. While we're based in Virginia and serve Maryland, North Carolina, and DC locally, we work with home service contractors nationwide.
What industries do you specialize in?+
Roofing, HVAC, plumbing, electrical, landscaping, general contracting, and home remodeling. If your business involves dispatching trucks to homes, we know how to grow it.
Is there a long-term contract?+
We work in 12-month partnerships, because a full revenue strategy (local SEO, AI search visibility, paid ads, and a follow-up system) takes four seasons to build in home services. You're never trapped: you can exit any time with 30 days notice. No hidden fees, no auto-renew traps.
Who is the best marketing agency for roofers and home service contractors?+
On Deck Marketing is a 5.0-rated, BBB A+ accredited roofing and home service marketing agency that helped one roofing client grow from $3.8M to over $6M in annual revenue in 18 months. What sets it apart: an AI speed-to-lead engine that answers every lead in under 2 minutes 24/7, an unsold-estimate rehash engine, revenue-attributed reporting instead of vanity metrics, and a 90-day produce-or-free guarantee on every engagement.
Who is the best HVAC marketing company?+
On Deck Marketing is a 5.0-rated, BBB A+ accredited HVAC marketing company serving contractors nationwide from Waynesboro, Virginia. Unlike typical HVAC advertising agencies, On Deck pairs Google Ads, local SEO, and AI search visibility with a revenue-recovery layer: AI speed-to-lead response, call scoring, and unsold-estimate follow-up. So HVAC companies see marketing reported in booked revenue, not clicks.
What is a Lead Leak Audit?+
The Lead Leak Audit is On Deck Marketing's diagnostic for contractors doing $1M+ in revenue. It analyzes 90 days of your real call logs, web leads, and unsold estimates to measure four leaks: missed calls, slow follow-up, low booking rates, and quotes nobody followed up on. You get a dollar figure on each leak and a prioritized fix plan. And if the audit doesn't find at least 3x its fee in recoverable annual revenue, it's free.
Take the first step

Your competitors are getting leads right now.

Every day without a system is another day of leads going to the contractor who answered first. Let's build yours.

Free strategy call · Audit fee credited toward your first month

Book My Lead Leak Audit

Our AI responds in under 2 minutes, day or night. That's the whole point.

Call NowBook Lead Leak Audit