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Investment

What does it cost to dominate your market?

A full-stack marketing team, for less than half the cost of hiring one. Three programs. One revenue system. No vanity metrics, no long-term lock-ins, every dollar tracked.

The math

You're going to spend money to grow either way.

The question is what produces the most leads per dollar. Here's how a full On Deck system stacks up against the alternatives.

Hire in-house

Marketing manager

$90K+ /yr

Salary + benefits + tools. One generalist trying to cover SEO, ads, web, social, and reporting.

  • No specialist depth in any channel
  • 12+ weeks to ramp
  • Plus $20K+ in software / tools
  • No 90-day guarantee
Cobble it together

Multiple freelancers

$60K+ /yr

An SEO contractor, an ads contractor, a web freelancer, a copywriter, all working in silos.

  • No integrated reporting or attribution
  • You become the project manager
  • No accountability for revenue
  • Quality varies wildly
Best value Full system

On Deck

< ½ the cost

A complete revenue system: SEO, ads, AI follow-up, rehash, reputation, web, reporting, all under one roof. Final pricing after your Lead Leak Audit.

  • One integrated team
  • Revenue-attributed reporting
  • AI Speed-to-Lead included
  • 90-day performance guarantee
Three programs

Pick the program that fits where you are.

All three include the AI Speed-to-Lead engine, revenue-attributed reporting, and the 90-Day Produce-or-Free Guarantee. Pick by where you are in revenue. Pricing is scoped after your Lead Leak Audit.

Tier 01

Track

For roofers, HVAC & contractors doing $750K–$1.5M who need every lead answered and every dollar traced.
  • AI Speed-to-Lead engine: under 2 minutes, 24/7
  • Google Ads & LSA management
  • Local SEO & Map Pack
  • Call tracking on every lead source
  • Live revenue dashboard & monthly revenue report
Start with the audit
Most popular
Tier 02

Recover

For contractors doing $1.5M–$5M ready to recover the revenue already sitting in their pipeline.
  • Everything in Track
  • Unsold estimate rehash engine
  • AI call scoring & booking scorecards
  • Content marketing & AI search visibility (SEO · AEO · GEO)
  • Neighborhood Blitz job-site activations
  • Extended monthly strategy sessions
Most popular: start with the audit
Tier 03

Dominate

For $5M+ contractors who want to own their market outright.
  • Everything in Recover
  • Market exclusivity: one contractor per trade, per market
  • Streaming TV awareness & storm-response campaigns
  • Fractional revenue leadership & pipeline reviews
  • Quarterly in-person business reviews
  • Priority support SLA
Start with the audit

Every engagement is priced after your Lead Leak Audit and scoped to your market. All partnerships run 12 months, because a full revenue strategy takes four seasons to build. But you can exit any time with 30 days notice. No hidden fees, no auto-renew traps. 90-Day Produce-or-Free Guarantee on every program.

The math that matters

A handful of recovered jobs a month covers the whole partnership.

If you're a roofer with an $8K average job, a few closed jobs a month from On Deck-generated and rehashed leads covers the partnership several times over. The Lead Leak Audit tells you exactly how many are already slipping away.

Average job value$8,000
Jobs / mo to cover a Recover partnership~3
Avg new qualified leads (Recover clients)25 / mo
Avg close rate at lead quality28%
Avg new revenue / month
$56,000

Based on average performance across active Recover clients in the roofing & HVAC verticals. Your numbers will vary by market. The Lead Leak Audit pulls your real ones.

Every program includes

No surprise add-ons. No nickel-and-diming.

AI Speed-to-Lead engine

Sub-2-minute response on every new lead, 24/7, by text, email, or voice.

Revenue-attributed reporting

Every month: what we did, what it cost, what it earned. No vanity metrics.

90-day performance guarantee

Leads measurably up in 90 days, or we keep working at no charge.

Direct line to your team

No ticket queues. Real humans, slack/text/email, same business day.

Call tracking & attribution

Every call recorded, every lead source tracked, every dollar attributed.

Conversion-optimized site

Sites built to convert roofers, not win design awards. Speed + clarity + lead capture.

Pricing FAQ

Common questions.

Is there a long-term contract?+
All partnerships run 12 months, because a full revenue strategy takes four seasons to build, and seasonal demand swings mean anything shorter can't be measured fairly. That said, you can exit any time with 30 days notice. We'd rather earn every month than lock you in.
Why isn't your pricing listed?+
Because a real number requires knowing what's actually broken. Every engagement is scoped after the Lead Leak Audit, a paid diagnostic that reviews 90 days of your call logs, lead follow-up, and unsold estimates. You get a fixed monthly figure before you commit to anything, and the audit fee is credited in full toward your first month.
What's covered by the 90-day guarantee?+
If your inbound qualified leads aren't measurably up within 90 days of launch, we keep working at no additional charge until they are. We're underwriting our work, not your sales process or operational capacity.
How does ad spend work? Is it included in the program fee?+
Ad spend (what gets paid to Google and Meta) is separate and billed directly to your card by the platforms. Your partnership fee covers strategy, creative, optimization, and reporting. Most clients run $2K–$10K/mo in ad spend depending on market.
Can I switch tiers later?+
Yes. Most clients start in Track or Recover and move up as their pipeline scales. We'll proactively recommend the right tier. We don't push upsells you don't need.
What's the onboarding process?+
Week 1–2 is full marketing audit, GBP optimization, technical SEO fixes, and AI lead system setup. Week 3–4 we launch ads, publish first city pages, and turn on review automation. Months 2–3 is momentum. By month 4–6 you should be ranking in the top 3 Map Pack and seeing 20+ qualified leads/mo.
Do you take equity or rev-share instead?+
No. We work on a flat monthly partnership fee. We've found rev-share creates misaligned incentives (us optimizing for short-term close rate vs. long-term equity in your business). We'd rather earn your renewal every 6 months by producing.
Ready to start

Let's talk about your numbers.

Start with the Lead Leak Audit. We'll show you where revenue is leaking, what it's worth, and exactly what we'd do about it, before you commit to a partnership.

Book My Lead Leak Audit (804) 215-5784
12-moPartnership term
30 daysNotice to exit, any time
90 daysPerformance guarantee
0Hidden fees
Call NowBook Lead Leak Audit