Your next job site could be a lead machine.
Book a 30-minute discovery call. We'll map out a Neighborhood Blitz for your next live job, show you the exact activation sequence, and give you a per-job ROI projection, before you commit to anything.
The Neighborhood Blitz · A flagship system
Turn every job site into a lead machine.
While your crew works one roof, we run a 5-channel marketing campaign to every homeowner within 2 miles. Automatically. Within hours of the crew arriving.
3–8
Leads per job activation
$15–35
Cost per lead
$33+
Revenue per $1 spent
72hr
Full system deployed
The problem
Your crew is your best marketing asset. Nobody's using it.
Every day your truck is parked on a job site, there are 200–400 homeowners within two miles wondering when they need to deal with their roof. They drive past your crew. They see the sign. They make a mental note.
Then nothing happens. You finish the job, pack up, and move on. That neighborhood never hears from you again.
Meanwhile you're spending $95–$150 per lead on Google trying to reach strangers who have never seen your truck, never watched your crew work, and have zero reason to trust you over the next roofer who shows up in their search results.
The leads sitting in your own backyard cost $15–$35 each and close at a higher rate than anything you're buying. You're just not capturing them.
78%
of homeowners hire the first contractor to reach them. Most agencies never focus on response speed. We build it into the foundation.
42 hrs
average industry lead response time. Our system responds in under 60 seconds. That gap is where jobs are won and lost.
0
competitors are running this in your market. Most agencies run Google Ads and SEO. Nobody is turning job sites into neighborhood campaigns.
How it works
One text from your crew. Five channels activated.
You send us a job address when your crew arrives. Everything else is automatic. No manual work. No delays. The system runs while your team runs roofs.
01
Crew arrives. You text the address.
That's the only thing you do. Text or email the job address to On Deck. Within 2 hours, all five channels are live. No forms to fill out. No campaign to build. No call to schedule. One text starts the machine.
SMS or email trigger2-hour activation windowZero manual setup
02
Facebook & Instagram ads go live
A hyper-targeted campaign launches to homeowners within 2 miles of the job. Three ads rotate across the week: an arrival ad on day one, a social proof ad showing the work in progress, and an urgency close on the final day. Homeowners scroll their feed and see your crew at work on their street.
2-mile radius targetingHomeowners 35–65$15/day · 7 daysLeads to your CRM instantly
03
Postcards hit every mailbox within 1 mile
We pull the address list, design the mailer, place the order, automatically. 75–150 postcards arrive on day 3 or 4 with a photo from the actual job, a "we're working on your street" headline, and a QR code that takes them to an instant roof estimate tool. Physical mail when every competitor is digital-only.
1-mile radiusDay 3–4 deliveryQR to instant estimate$50–$100 per job
04
Your ad plays on their living room TV
A 15-second streaming TV spot runs on Roku, Fire TV, and Peacock in the same zip code as the job. The homeowner who saw your truck, got your postcard, and saw your Facebook ad, now sees you on television. That level of omnipresence builds trust no single-channel agency can replicate.
Zip-code targetedStreaming TV onlyNo cable waste30–50% Meta CTR lift
05
Homeowner gets an instant roof estimate
Every ad and mailer drives to a landing page with an instant estimate tool. The homeowner enters their address and sees a real cost range for their specific roof, before they ever talk to your sales team. They arrive pre-qualified, pre-priced, and with no sticker shock. These leads close at 40–50% vs. 22% on cold form fills.
Satellite roof measurementInstant estimateSelf-qualifying40–50% close rate
06
Lead hits your CRM in under 60 seconds
Every form submission flows directly into your CRM through Zapier. An SMS fires to the homeowner within 60 seconds. An email sends 30 seconds after that. Your rep gets a push notification simultaneously. We've built the sequence. You just make the call. The first contractor to respond wins 78% of the time. We make sure that's you.
Sub-60s SMS responseRep alert fires instantly5-touch nurture sequenceAccuLynx-native
The 5 channels
Every channel has one job. Together they're unstoppable.
Yard Sign
Physical · FreeThe original neighborhood signal. Your crew's physical presence is the trust anchor that makes every digital channel 3× more credible.
Roofle
Instant estimate · CTAHomeowners get an instant cost estimate for their specific roof before they ever call. Eliminates sticker shock. Doubles your close rate on these leads.
Vibe CTV
Streaming TV · Zip-targetedA 15-second spot on Roku, Fire TV, and Peacock, in the exact zip code where you're working. When they see you on TV, every other ad lands harder.
Direct Mail
Wise Pelican · PhysicalPostcards to 75–150 addresses within 1 mile. Real job photo on the front. Estimate-tool QR code on the back. Physical when everyone else is digital-only.
The rule of seven
7 touches. One week. One neighborhood.
1
Yard Sign
Day 1
2
Meta Ad #1
Day 1 · Arrival
3
Vibe TV
Day 1–2
4
Postcard
Day 3–4
5
Meta Ad #2
Day 3–4 · Social proof
6
Vibe TV
Day 4–5 · Repeat
7
Meta Ad #3
Day 6–7 · Urgency
Most agencies get you 1–2 touches. We get you 7.
Marketing research consistently shows a prospect needs to encounter a brand roughly 7 times before taking action. Your competitors are running one channel and hoping for the best. The Neighborhood Blitz delivers all 7 touches in a single week, to the exact homeowners who already have a reason to trust you because they've seen your crew at work on their street.
The numbers
What one job activation actually produces.
$125–
$250
$250
Total cost per job activation. That's every channel (Meta, TV, mail, Roofle) for one week around one job.
vs. $95–$150 per single Google lead
3–8
Leads generated per job. From homeowners in the same neighborhood who watched your crew work all week.
$15–$35 CPL vs. $95–$150 Google
$33+
Revenue returned per $1 of ad spend. Based on $11K avg job value at 28% close rate on 50 monthly leads.
At full system deployment
28–45%
Close rate on neighborhood leads. Higher than cold leads because the homeowner already has social proof. They've seen the work.
Roofle leads close at 40–50%
<60s
Time to first contact after a lead submits. Industry average is 42 hours. The first contractor to call wins 78% of the time.
Automated via your CRM + Zapier
1 text
That's all your team does. Text us the job address when your crew arrives. Every channel activates automatically. No campaigns to build.
Full system deploys in 2 hours
The honest comparison
What you get here vs. everywhere else.
| Capability | Roofing-niche agency | Generic marketing agency | On Deck Marketing |
|---|---|---|---|
| Google Ads management | ✓ | ✓ | ✓ |
| Roofing-specific expertise | ✓ | ✗ | ✓ |
| Neighborhood job-site activation | ✗ | ✗ | ✓ Core product |
| CTV / streaming TV ads | ✗ | ✗ | ✓ |
| Direct mail connected to digital | ✗ | ✗ | ✓ |
| Roofle / instant estimate integration | ✗ | ✗ | ✓ |
| Sub-60-second lead response | ✗ | ✗ | ✓ |
| One-text activation workflow | ✗ | ✗ | ✓ |
Ready to deploy?
72 hrFrom signed contract to first activation
1 textThat's all you send to trigger the system
$33+Revenue per $1 of ad spend at full deployment