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Real numbers, real contractors

The phone keeps ringing.

No vanity metrics. No "impressions" or "engagement." Just qualified leads, booked jobs, and revenue our clients can deposit. Here's what's worked for contractors like you.

Industries we've moved the needle in
RoofingHVACPlumbingElectricalSolarRemodelingPaintingLandscaping RoofingHVACPlumbingElectricalSolarRemodelingPaintingLandscaping

Across our active book of business:

0%
Avg increase in qualified leads (12 mo)
0x
Avg ROAS across managed ad spend
0%
Client retention past 6-month mark

Featured case studies

Case study 01 Roofing · Richmond, VA

Apex went from 3 leads/wk to 47 in 6 months, and stopped paying for HomeAdvisor.

"We were getting destroyed on shared leads from HomeAdvisor and Angi. On Deck rebuilt our entire funnel. By month four we were ranking #1 in the Map Pack for 'roof replacement Richmond' and our cost per booked job dropped 64%."
JM
Jake Mitchell Owner, Apex Roofing & Exteriors

By the numbers

1,467%
Increase in inbound leadsFrom 3/week baseline to 47/week sustained
64%
Cost per booked job$420 → $151 fully-loaded
$2.4M
New revenue attributedFrom On Deck-sourced leads in year 1
#1
Map Pack rankingsFor 12 of 14 target keyword/city combos
Engagement: Apr 2024 – ActiveTier: Dominate
Case study 02 HVAC · Virginia Beach, VA

Coastal HVAC 2x'd revenue in 11 months without hiring a single new tech.

"Our problem wasn't capacity. It was that we couldn't get to leads fast enough. The AI Speed-to-Lead system books jobs at 2am while we sleep. By morning the schedule's full. It's the single best operational change we've made in 14 years."
DR
Diane Rodriguez President, Coastal HVAC Services

By the numbers

2.1x
Revenue growth$3.4M → $7.1M in 11 months
96s
Avg lead response timeDown from ~4 hours pre-engagement
+38%
Lead-to-booked-job rateFrom 22% to 60% with AI follow-up
4.9
Google reviews342 new reviews, 4.9 avg, in 11 months
Engagement: Jul 2024 – ActiveTier: Dominate
More wins

Recent client results.

A snapshot of what we've delivered across the portfolio over the last 12 months. Different markets, different verticals, same playbook.

03
Plumbing · Charlotte, NC

Bedrock Plumbing

Took over a struggling Google Ads account with $0.31 CTR and 11% conversion. Rebuilt creative + landing pages.

+248%
Leads / mo
4.2x
ROAS
−51%
CPL
04
Remodeling · Raleigh, NC

Heritage Kitchen & Bath

$80K+ avg job value but inconsistent lead flow. Built design-forward site + content engine targeting high-intent renovators.

+184%
Qualified leads
$3.1M
New revenue
#2
Map Pack
05
Roofing · Tampa, FL

Stormshield Roofing

Storm-chaser model needed a sustainable retail-replacement engine. Built city pages + storm-trigger ad campaigns.

+312%
Retail leads
$5.8M
Revenue
67%
Org. traffic
06
Electrical · Norfolk, VA

Tidewater Electric

Family business, second-generation owner, no marketing infrastructure. Built the whole stack from zero.

0 → 31
Leads / mo
$840K
Revenue
4.9
Reviews
By industry

Performance by vertical.

Aggregate performance across all clients in each vertical, trailing 12 months. Real averages, not cherry-picked best cases.

Roofing

+287%Avg lead lift
3.4xAvg ROAS

Storm season + retail replacement + insurance work. Highest lead volume vertical in our portfolio.

HVAC

+221%Avg lead lift
2.8xAvg ROAS

Service + replacement + maintenance plans. Highest lifetime customer value of any vertical we serve.

Plumbing

+196%Avg lead lift
3.1xAvg ROAS

Emergency calls + commercial contracts + remodel partnerships. Speed-to-lead matters most here.

Electrical

+158%Avg lead lift
2.6xAvg ROAS

Panel upgrades + EV chargers + service work. Growing rapidly with electrification trends.

Remodeling

+143%Avg lead lift
4.2xAvg ROAS

High-ticket kitchen + bath + whole-home. Lower volume but highest revenue-per-lead in portfolio.

Solar

+204%Avg lead lift
3.6xAvg ROAS

Residential install + commercial + battery backup. Long sales cycle, so relentless follow-up wins it.

How we got here

The playbook behind the numbers.

There's no magic. We run the same six-phase system on every account. What changes is intensity, channel mix, and creative direction by market.

  1. Audit & baseline

    Full marketing audit, competitor SERP scrape, GBP gap analysis, ad-account forensics. We document where you're starting so we can prove what we moved.

  2. Speed-to-Lead first

    Before we drive a single new lead, we plug the bucket: AI follow-up, missed-call text-back, instant booking. Most clients see lead-to-job rates jump 30%+ in week 2.

  3. Foundations: GBP + reviews + tracking

    Optimize the Google Business Profile (where 80% of local intent lives), launch review automation, install proper call tracking and event-based attribution.

  4. Demand capture: ads + LSAs

    Launch tightly-segmented Google Ads + Local Services Ads on the highest-intent keywords. Manage daily, optimize weekly, never set-and-forget.

  5. Demand creation: SEO + content

    Build out city/service landing page matrix, technical SEO, internal linking, monthly content. The compounding moat: usually pays back hardest in months 4–8.

  6. Optimize relentlessly

    Monthly ROI reporting, A/B testing on creative + landing pages, quarterly strategy resets. The clients who win biggest are the ones who stay 18+ months.

You could be next

Want results like these?

Free 30-minute strategy call. We'll audit your current marketing, look at your top 3 competitors, and tell you exactly what we'd do in the first 90 days.

Apex Roofing"Best marketing decision I've made in 20 years." (Jake M.)
Coastal HVAC"They actually answer the phone. That alone is rare." (Diane R.)
Bedrock Plumbing"My ad spend cut in half. Lead volume tripled." (Sam T.)
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