On Deck builds AI-powered revenue systems for HVAC companies. We get you to the top of Google, respond to every lead in under 2 minutes, and track every dollar from click to closed roof. Our client Baber Enterprises went from 758 to 4,822 monthly visits, a 536% increase, and generated multiple 7 figures in new revenue in 16 months.
A replacement install is worth $8,000 to $20,000, and a maintenance-plan customer is worth thousands more over their lifetime. Every missed lead is a lost contract. Roofing customers search with urgency: after a storm, after a leak, after a neighbor's roof gets replaced. They call the first company that shows up and answers. If that's not you, it's your competitor.
The problem isn't that homeowners aren't searching for roofers. They are. The problem is that most roofing companies are invisible online: buried on page 2 of Google, absent from the Map Pack, and slow to respond when leads do come in. Meanwhile, one or two well-marketed competitors in every market capture the majority of high-value jobs.
Generic agencies make this worse. They sell SEO packages without understanding what a qualified roofing lead looks like. They optimize for clicks while your phone stays quiet. Home services is all we think about.
If you're not responding in under 5 minutes, you're losing the majority of leads to whoever is.
Not in the Map Pack? You're invisible to nearly half your potential customers.
Most roofers take nearly 2 days to follow up. We respond in under 2 minutes.
Storm-ready marketing systems capture the surge. Generic ones miss it entirely.
Every channel is built specifically for the HVAC sales cycle: high urgency, high value, and winner-takes-all lead response. No generic playbooks. No wasted spend.
Own the Map Pack. 44% of clicks go to the top 3. We make sure that's you. GBP optimization, city/neighborhood pages, schema, citations.
Google Guaranteed badge, Local Service Ads, and Search campaigns built around roofing intent: replacement, repair, storm, insurance.
Our AI engages every lead within 2 minutes by text, email, or voice, 24/7. Books appointments straight into your calendar.
Automated review requests timed to job completion. Reply management. Reputation monitoring across Google, Yelp, BBB.
Sites built as roofing lead machines: speed-optimized, mobile-first, AI-search schema, with quote forms designed to convert.
Pre-loaded heatwave and cold-snap campaigns, seasonal tune-up promotions, and maintenance-plan funnels, ready to deploy when the weather swings.
44% of local clicks go to the top 3 Google Maps results. Our HVAC SEO program is built to put you there and keep you there: Google Business Profile optimization, city and service landing pages, technical SEO, review velocity, and content that answers what homeowners actually search.
Most HVAC companies waste ad spend on broad keywords. Our HVAC campaign structure (LSA + Search + retargeting, split by emergency service, replacement, and maintenance intent) tracks every dollar to booked revenue, with every lead answered by AI in under 2 minutes.
This isn't a projection. This is what happened for a real roofing contractor in 16 months working with On Deck Marketing.
Roofing engagement, shown because it demonstrates the same system we deploy for HVAC companies.
When Baber Enterprises came to On Deck in late 2024, they had a strong local reputation but barely any organic online presence to show for it. Fewer than 800 monthly site visits, with a fraction of that traffic converting to actual leads. Most business came from word-of-mouth, leaving significant revenue on the table from homeowners actively searching online.
The core problem was a lack of strategic SEO infrastructure. The site had no optimized content targeting local intent, weak technical foundations, and no consistent publishing cadence to build authority. Competitors were capturing the high-value searches (replacement, repair, storm damage) while Baber stayed invisible in organic results.
| Metric | Before · Nov '24 | After · Mar '26 | Growth |
|---|---|---|---|
| Monthly site visits | 758 | 4,822 | ↑ 536% |
| Monthly page views | 1,195 | 5,496 | ↑ 360% |
| Click-to-call | 10 | 53 | ↑ 430% |
| Form submissions | 7 | 12 | ↑ 71% |
| Click-to-email | 1 | 3 | ↑ 200% |
| Revenue impact | Baseline | Multiple 7 figures | Key outcome |
Full audit and remediation of site speed, crawlability, schema markup, and mobile experience. Every page indexed correctly and structured to compete for high-value roofing searches.
Optimized service pages, city landing pages, and blog content targeting high-intent local searches. Topical authority across roofing services, storm damage, insurance claims, and seasonal demand.
Consistent PR and backlink strategy to grow domain authority, establishing Baber as the credible local expert that Google trusts and recommends.
Exactly what happens after you sign on. No vague promises, no mystery. A specific timeline with specific outcomes.
Roofing is one of the most seasonal businesses in home services. Your January strategy should look nothing like your June strategy. We build a 12-month calendar for every roofing client, adjusting ad spend, campaign focus, and content based on season, weather, and competitive landscape.
Build content, earn backlinks, optimize GBP while competitors go quiet.
Increase ad spend, activate spring replacement campaigns, push reviews.
Maximum ad budget, storm response standby, LSA optimization.
Storm campaigns active, emergency tarping ads, insurance claim content.
Pre-winter inspection campaigns, gutter and maintenance upsells.
Review the year, plan next season, lock in SEO gains before January.
Not all roofing marketing agencies are the same. Here's what separates us from generic agencies and large national platforms.
| Capability | ★ | Generic agency | National platform |
|---|---|---|---|
| Roofing industry specialization | |||
| AI Speed-to-Lead (<2 min) | |||
| Google Maps + LSA management | |||
| Storm campaign automation | |||
| Revenue reporting (not vanity) | |||
| Dedicated account manager | |||
| 90-day performance guarantee | |||
| No long-term lock-in | |||
| City landing page strategy |
Start with the Lead Leak Audit, our paid diagnostic for HVAC contractors. We'll analyze your current online presence, show you exactly where you're losing leads, and build a custom growth plan for your market. No obligation, no pressure.
Backed by our 90-day performance guarantee. If leads aren't measurably up in 90 days, we keep working at no charge.